Bachelor of Science (Hons) in Business Management and Data Science Keele University, UK

Develop essential and highly valued skills in business and big data through our combined honours course in Business Management and Data Science.

Virtually every industry is looking to leverage the power of data to enhance the efficiency of their operations and drive innovation. This means graduates with skills in data science and business are in extremely high demand.

The business management element of this degree will help you to understand core areas such as the macro-environment where you will develop your understanding of the political, social, technological, economic, and cultural factors that can have a major impact on international businesses. You will investigate the unique nature of a firm's international operations and enhance your comprehension of international business strategy.

You will analyse human behaviour in organisations, organisational behaviour and explore the key concepts and issues in operations and quality management. You will examine business strategy and activities including a virtual business game simulation that will give you the opportunity to put the theory you've been learning on the course into practice.

Within the data science component of the degree, you will develop your understanding of the core principles of the subject. From programming in Python to the cutting-edge applications of artificial intelligence, you will learn the latest tools and theories across this exciting discipline.

The programme will develop your skills and knowledge into new and exciting areas. For example you will learn how to deal with uncertainties in large data sets and how to create appropriate statistical models. This means you will not just be able to use the techniques in data science, but you will have a comprehensive understanding of the underpinning theories that support them.

Our flexible curriculum also offers a wide variety of optional modules that on diverse topics from marketing, accounting and human resource management to software engineering, web technologies and data ethics and security. This will enable you to tailor your degree to your career aspirations and interests.