Bachelor of Science (Combined honours) in Advertising - English Literature Global University Systems (GUS) - Canterbury Christ Church University - Canterbury Campus, UK

Advertising

The advertising industry plays a key role in communicating between the organisation and its customers – online, outdoor and through different media and social media channels.

With the growth of digital media, advertising has become more challenging. In order to stand out from competitors, organisations have shifted to more creative and innovative approaches to ensure their brand attracts attention and that advertising expenditure is effective.

This course puts advertising firmly in context of wider marketing and business activity. It is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. You will learn how to combine creativity with business strategy, create effective advertising messages, and produce convincing presentations to deliver ideas.

The course is business focused, and is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing, measuring and monitoring success.This course offers you real hands-on experience of developing advertising, public relations and social media campaigns, often in collaboration with professional organisations or real clients who are looking for a creative communication solution. Our clients might be local, regional or global organisations.

English Literature

The MA in English Literature offers an exciting array of modules to take your experience of literary study to the next level.

Our MA is unique because its modules grow directly out of your tutors’ own research, writing and publications. One of the teaching team’s key concerns is to bring to the fore marginalised voices in the literatures we study. We explore the ways such writers negotiate the past, find a place in the present, and project multiple futures. We place their distinctive work alongside more familiar, canonical writers to create a broad understanding of literary context and a deeper sense of what imaginative writing can powerfully express.