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Bachelor of Science (Hons) in Psychology and Marketing Heriot-Watt University - Dubai Campus Heriot-Watt University - Dubai Campus, UAE

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AED 76045

Annual Tuition Fee

!
*Subject to change and other fees
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 Free

Application Fee

Duration icon

48 months

Duration

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6

IELTS

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78

TOEFL

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70%

Min GPA

Program Overview

The BSc (Hons) Psychology and Marketing degree at Heriot-Watt University draws on our well-established undergraduate programmes.

This programme is comprised of core courses in both psychology and marketing, ensuring that you’ll graduate with a deep understanding of the nature of both disciplines and the many impactful links between them.

Heriot-Watt University enjoys an established reputation for teaching and research in both psychology and marketing, and both disciplines promote a high level of interdisciplinary research.

The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that you will graduate with a deep understanding of the nature of psychology and marketing, and the many constructive linkages between them.

Throughout this degree, you will explore courses in all core areas of Psychology, including biological, cognitive, social, developmental, individual differences, conceptual and historical issues, and research methods, giving you a comprehensive foundation in the discipline of Psychology.

You will also study foundational marketing courses in your first two years that will introduce you to the principles of the discipline. In your third and fourth year, you will take more specialised courses which will allow you to explore areas of marketing in depth.

Our BSc Psychology and Marketing programme offers you the opportunity to travel to Edinburgh to experience studying the programme in a different environment and culture. You can travel for one semester or one academic year, and we recommend that you do this in year two or the first part of year three.

Throughout the programme you’ll undergo training in research methods and statistical analysis, culminating in a dissertation in the fourth year, which will run across both semesters of your final year. At all stages of the programme, there will be opportunities to take optional courses, allowing you to tailor your studies to meet your own interests. The precise choice of courses at each stage will change over time, adapting to your interests and the research specialisms of academic staff.

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Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 7 Days

Program Format Full-Time

Program Intake

Open

Sep 2025

Closed

Jan 2025

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma or equivalent including the following required course(s):
      • Grade 12 English 65% CBSE ICE and 70% from approved state boards

    6 IELTS Score
    78 TOEFL Score Minimum Overall Score
    54 PTE Score Minimum Overall Score
    70% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    76045

    Tuition Fee
    (AED)

     Free

    Application Fee
    (AED)

    25000 Per year

    Average Cost of Living
    (AED)

    info icon

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Scholarships

    Scholarships and Discounts

    The university recognizes the substantial investment students will make towards their education. To help ease this financial burden, we offer the scholarships listed below to Dubai campus students who qualify for them.


    Closing discount and scholarships available for Jan 2025 Intake. This is an exclusive chance for outstanding students to benefit from our world-class education while receiving merit based scholarships ( PG – up to 15% UG – up to 50%) ; and additional closing discounts.


    Undergraduate Merit Scholarship

    • Merit students may qualify for a direct entry into the second year of an undergraduate programme. Details of the criteria for direct admission into second year are listed on our programme pages and are available in the University’s Admissions Office. However, the decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.
    • The scholarship offered will be calculated on the net tuition fee of the first year after deducting any other scholarships or discounts that the student may have received.
    • The scholarship offered will be distributed equally across the instalment payments made by the student per year.?For example: 50% scholarship for Civil Engineering = AED 32,550 = 8,137.5 per year for 4 years.
    • All decisions regarding scholarships and year of entry are at the discretion of the academic head after evaluating scores of individual relevant subjects and English language requirements.
    • Recipients maintain a minimum overall grade of C at the end of the academic year for which they are on probation, the rest of the award will be cancelled.
    • Please note any lost scholarship cannot be adjusted/claimed back.


    Undergraduate Merit Scholarship criteria

     

    CBSE Students - High School (12th) Marks 80%-84.9% 85% - 89.9 % 90% and above
    Scholarship 30% 40% 50%



    Undergraduate Engineering Merit Scholarship

    • Merit students may qualify for a direct entry into the second year of an undergraduate programme. Details of the criteria for direct admission into second year are listed on our programme pages and are available in the University’s Admissions Office. However, the decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.? Please note that these scholarships are exclusively for Undergraduate Engineering programmes. 
    • The scholarship offered will be calculated on the net tuition fee of the first year after deducting any other scholarships or discounts that the student may have received.
    • The scholarship offered will be distributed equally across the instalment payments made by the student per year.? For example: 50% scholarship for Civil Engineering = AED 32,550 = 8,137.5 per year for 4 years 
    • All decisions regarding scholarships and year of entry are at the discretion of the academic head after evaluating scores of individual relevant subjects and English language requirements.
    • Recipients must maintain a minimum C grade in all courses each academic year at Heriot-Watt University Dubai to retain the award. 
    • Please note any lost scholarship cannot be adjusted/claimed back.


    Undergraduate Engineering Merit Scholarship criteria

    CBSE Students - High School (12th) Marks  75-79.9%  80-84.9%  85-89.9%  Above 90% 
    Scholarship  25%  50%  75%  100%


    Postgraduate Merit Scholarship

    • The scholarship is guaranteed and calculated on the net tuition deducting any other discounts that the student may have received.
    • The scholarship offered will be distributed equally across the instalment payments made by the student per year.
    • All decisions regarding scholarships are at the discretion of the academic head or regional recruitment director after evaluating Undergraduate degree grades, work experience if applicable to the programme, and English language requirements.

    Please note that all scholarship decisions are subject to the Scholarship Committee approvals.


    Postgraduate Merit Scholarship Criteria (India)

    Degree

    Bachelor’s degree

    • CGPA 6.5/10
    • CGPA 3.0/4

    Bachelor’s degree

    • CGPA 7.0/10
    • CGPA 3.5/4
    Scholarship 10% 15%

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