
Home > Study in UAE > American University of Ras Al Khaimah (AURAK) > Bachelor of Arts in Mass Communications
Bachelor of Arts in Mass Communications
American University of Ras Al Khaimah (AURAK), UAE
AED 60260
Annual Tuition Fee
Free
Application Fee
48 months
Duration
5
IELTS
61
TOEFL
70%
Min GPA
Program Overview
AURAK’s Bachelor of Arts in Mass Communication offers students a comprehensive education in communication theory, media law and ethics, journalism, advertising, public relations, and digital media. Through various opportunities, including internships and research projects, students can apply their skills and gain real-world experience in the field. Students can choose between two exciting concentrations: Digital Media and Public Relations.
Graduates of the program can pursue various careers in mass communication and media-related fields, including journalism, public relations, advertising, digital media, broadcasting, and more. They may work in traditional news outlets, online media organizations, government agencies, non-profit organizations, or the corporate world.
Program Mission
The Bachelor of Arts in Mass Communication with concentrations in Digital Media or Public Relations will produce competent graduates with the ability to apply both knowledge and skills in their area of concentration to engage in research to benefit the community and the nation and to ensure quality in the learners’ professional lives.
Program Goals
The goals and objectives of the Bachelor of Arts in Mass Communication are simultaneously aligned with the university’s mission statement and seek to achieve the objectives embedded in the university mission.
The Goals of the Mass Communication Program are to:
- Provide the student with a broad and deep knowledge about the study of communication, the similarities and differences between communication delivery modes, including their structure, processes, and the ethical practice thereof, and their significance in social and professional uses.
- Foster an understanding of the interdisciplinary nature and the cultural, ethical, and historical contexts of human communication.
- Enhance the student’s proficiency in research skills, the use of technology and media, critical thinking, creativity, and analytical abilities to pursue knowledge independently in pursuing advanced higher education.
- Produce graduates who possess advanced practical and interpersonal skills that are grounded in truth and ethically practiced, who demonstrate the capacity to establish and evaluate communication relationships to lead and serve the community; and
- Produce responsible and competent professionals with practical skills, social commitment, and ethical standards that satisfy the demands of employment in the UAE, the region, and the world.
Additional Information
Program Level 4-Year Bachelor's Degree
College/University Processing Time 7 Days
Program Format Full-Time
General Admission Requirement
Academic Requirement
Minimum Level of Education Required: To be accepted for this program, students must have a Standard XII Higher Secondary Certificate.
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Tuition Fee
The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.
Average Tuition Fee Per Year
60260
Tuition Fee
(AED)
Free
Application Fee
(AED)
25000 Per year
Average Cost of Living
(AED)
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Scholarships
The American University of Ras Al Khaimah values the importance of access to quality education. We also realize that enrolling at a university often has an enormous impact on personal finances. AURAK exists to dismantle those obstacles between you and your future career and therefore offers various academic scholarships and financial aid programs to fit your specific needs.
AURAK’s merit scholarships are offered to eligible full-time students of all nationalities. The academic merit scholarships aim to recognize high-achieving students who go above and beyond and to encourage students from Ras Al Khaimah, the region, and abroad to join its academic programs.
Academic Scholarships
The university provides scholarships and tuition reductions to qualified full-time students of all nationalities toward academic excellence and to encourage qualified students from Ras Al Khaimah, the region, and overseas to join its academic programs.
- The scholarships and tuition reductions indicated below are only available to eligible, incoming first-year students on a competitive basis.
Continuing students may also qualify for up to a 10% increase (conditions apply) on their current scholarship based on their academic performance from the previous year and meeting the qualifying criteria.
The following scholarships and tuition reductions are currently available to eligible students on a competitive basis:
Undergraduate Program Scholarships
Scholarship | Requirements | Min. CGPA to maintain |
---|---|---|
One year Grant – 15% |
Granted Upon Review |
2.75 |
Faculty Scholarship – 20% |
Highschool – Min. 90% |
3.25 |
Deans Scholarship – 30% |
Highschool – Min. 94% |
3.4 |
Provost Scholarship – 40% |
Highschool – Min. 97% |
3.6 |
Presidential Scholarship – 70% |
Highschool – Min. 99% English Proficiency – 7.0 IELTS score (or Equivalent)
|
3.75 |
Graduate Program Scholarships
Scholarship | Requirements | Min. CGPA to maintain |
---|---|---|
AURAK Scholarship – 20% |
Bachelor’s – Min. 3.25 CGPA |
3.5 |
Athletic Scholarship
One of AURAK’s goals is to develop and maintain physical fitness among all members of the University community. For many AURAK students sports activities are an essential component of their student experience. Students participating in these sports activities can develop leadership skills, teamwork, discipline, as well as a competitive spirit! Participation in sports positively contributes to the physical and mental health of student athletes.
The following guidelines are expected to be followed by applicants in preparing the portfolio for being considered for the Athletic Scholarship:
1. Athletic Scholarships providing a 30% reduction in tuition are limited to 1 to 2 scholarships per budget year.
2. Athletic Scholarships are awarded to entering undergraduate students who are highly talented and skilled athletes. In the application portfolio, you must:
- Provide the name(s) of the sport or sports in which you excel (for example, Soccer, Basketball, Volleyball, Cricket, Indoor games and Athletics, etc.).
- Provide a summary of your achievements in sports, including documentation which may include videos, pictures, certificates, and dates and locations of your sports accomplishments.
- Describe any leadership roles or responsibilities held during your secondary school experience in athletics.
- Share a written reference letter from a coach/PE teacher to validate your participation in athletics.
- Provide the contact information for references should we require additional information from them.
How can I Apply for AURAK Athletic Scholarship?
- Fill the AURAK Athletic Scholarship from link: https://forms.office.com/r/u1yHyC4pxN
- The deadline for the athletic scholarship application is 5th August 2024.
- The final assessments of the applications will be conducted by the athletics staff in the Department of Student Life.
- The Office of Admissions will inform applicants of the status of their athletic scholarship application by 12th August 2024.
Criteria for maintaining the Athletic scholarship
1. Athletics scholarships are for a period of one year and will be renewed if:
- the CGPA is 2.75 and above.
- the student participated during the year as a member of a university team
- there are no disciplinary actions against the scholarship recipient
2. If the student is injured playing for a university team, the student can still retain the scholarship for the following year.
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