Master in Digital Content Strategy Barcelona Technology School (BTS) - Barcelona Campus, Spain

Digital content is at the core of digital transformation. It is the foundation upon which digital products, services, and experiences are built, and it is an essential tool for engaging and interacting with customers, creating a better user experience and driving revenue. Creating a successful strategy and developing and managing and analyzing content have led to some of the most in-demand professions in the digital environment. Content Strategist, Content Designers, Content Creators, Influencers, UX Researchers, Social Media Experts, Community Managers, Social Media Designers, Copywriters, Storytellers… All under the umbrella of digital content.

What will I learn?

• The Master's in Digital Content Strategy will help you to become a professional able to design winning digital content strategies centered on user needs.
• You will learn to identify how users interact with technology with a learning by doing methodology that is focused on the analysis, design, creation and distribution of multi-channel content. All of them are skills that will permit you deliver great content strategies able to engage with users and audiences.