Bachelor of Business (Honours) in Sport with Business Atlantic Technological University - Sligo Campus, Ireland

This programme is the first of its kind in Ireland, a three-year honours degree at Level 8 that combines sports-related modules with sound business practice. The programme focuses on introducing students to business and enterprise skills with opportunities for specific skill development in coaching, fitness instruction, personal training, education, exercise prescription and health.

Sport and physical activity is big business, and this programme prepares students for a wide range of career opportunities ranging from sports development, health promotion, marketing and management to teaching, coaching and becoming an entrepreneur. We equip graduates with the knowledge and professional skills required to work within the sports, fitness and leisure environments.

The theoretical subjects provide students with an understanding of the social and cultural factors which influence sport, while the business subjects provide the necessary knowledge and skills in management, finance and computing to administer and manage in a commercial setting.

Students graduate with the ability to create, implement and evaluate fitness programmes in a commercial or community setting. Students are introduced to a range of disciplines relevant to a sport, physical activity and fitness settings. These include personal fitness,teaching, coaching and health promotion. Students graduate with the skills to inform the planning, implementation and evaluation of coaching programmes to a wide variety of population groups.