Bachelor of Business and Marketing with Internship Groupe IGENSIA Education (formerly Groupe IGS) - Paris Campus, France

The Bachelor's in Business and Marketing in Paris offers a unique professional experience. Through internships and work-study programs, you will have the opportunity to gain professional experience recognized by companies in the field of marketing and business development. The Bachelor's in Business and Marketing teaching team and the professors at ICD Business School will be committed to supporting you individually in this adventure and providing all their assistance to successfully complete your projects. In the third year, you will have the choice of a specialization: business development or digital marketing and e-business to validate your technical skills.

Training objectives
The Bachelor's in Business and Marketing offers rapid and effective professional development through student-led projects and the specializations offered. It benefits from the recognition, reputation, and network strength of a leading business school, ICD Business School, and is based on a unique teaching approach focused on action and immersion.


The skills targeted
1. Develop the marketing and sales action plan for the company or its scope of activity in support of an omnichannel strategy

• Production of regular market, environmental and competitive monitoring
• Carrying out the marketing and commercial diagnosis of the activity
• Defining business and marketing objectives
• Formulation of the onmichannel commercial action plan

2. Support the operational deployment and performance of the commercial action plan

• Preparation of the sales and marketing roadmap
• Monitoring the performance of online and offline sales and marketing actions
• Contribution to the establishment of a culture of customer satisfaction within the company/activity

3. Strengthen customer relationships and develop new business opportunities as part of an omnichannel business strategy

• Defining a customer acquisition strategy
• Construction and implementation of commercial conquest offers
• Implementation of a customer loyalty strategy
• Negotiation of commercial proposals
• Customer relationship management

4. Lead sales and/or marketing teams in collaborative mode

• Team building
• Organization of team activities
• Team management
• Monitoring employee performance