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Graduate Certificate in Sport Business Management Humber College - North Campus Humber College - North Campus, Canada


Jan 2023, Sep 2023

work permit PG Work Permit

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CAD 18498

Tuition Fee (CAD)

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CAD 75

Application Fee

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12 months


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Program Overview

Humber’s Sport Business Management graduate certificate program prepares you for employment within the broader areas of sport, with particular emphasis on management in the industry. You will develop knowledge and skills in areas such as the structure and functionality of the Canadian sport industry, sport marketing, sales, sponsorship, communications, sport hosting, event planning and management. You will also learn the practical business, human resources and administrative skills to pursue a career in the industry.

Learning Outcomes

  • Upon successful completion of the program, a graduate will:
    • Communicate information related to sport business persuasively, accurately and credibly in oral, written and graphic forms.
    • Apply computer skills and knowledge to support sport business management functions.
    • Develop strategies for successful sponsorship programs and create and implement sport sponsorship packages.
    • Identify, analyze and develop advanced management competencies.
    • Analyze the impact of various international economic, legal, cultural, geographical and political systems on national and international sport organizations.
    • Identify and analyze areas of civil law and governance that are relevant to the sport industry.
    • Develop ongoing strategies and plans to enhance personal and professional growth and promote development as sport professional executives.
    • Apply accounting and financial management skills to the analysis and management of a sport organization or enterprise.
    • Effectively manage the development of staff and volunteers to optimize their contribution to a sport organization, enterprise or event.
    • Transfer theoretical understanding to work in a variety of sport organizations, practicing as a competent, professional sport manager who respects legal and ethical standards.
    • Research, analyze and systematically solve problems and make decisions using higher order thinking skills to develop strategies to meet information needs of internal and external sport stakeholders.
    • Participate in the development and execution of sport business plans and manage risk.
    • Create, plan, bid and implement sport and special events which respond to identified needs and maximize the delivery of the personal, social, environmental, and economic benefits of sport tourism.
    • Develop and execute a strategic sport marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.
    • Develop customer service strategies to meet the needs of all internal and external sport business customers and partners.
    • Develop and implement selling strategies for both spectator and participant driven sport events.

Work Placement

  • The work placement consists of two components and occurs across industry sectors including professional and amateur sport, sport governing bodies, sport marketing and event management companies, community and private sector sport organizations. The placement provides valuable experience and industry contacts. The first component of the placement is concurrent with coursework and is a minimum of 210 hours. The second component of the placement is six weeks in length and a minimum of 35 hours per week.
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Additional Information

Program Level Postgraduate Certificate / Diploma

College/University Processing Time 75

Program Intensity Full-Time

Work Permit work permit PGWP

General Admission Requirement

    • Minimum Overall Score - 6.5 - With No Band Less Than - 6
    • Minimum Overall Score - 88.0  Minimum Listening - 22.0  Minimum Reading - 22.0  Minimum Writing - 22.0  Minimum Speaking - 22.0  
  • PTE
    • Minimum Overall Score - 61
    • Minimum Overall Score - 125.0  

Academic Requirement

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor’s Degree in a related field or advanced diploma or diploma.

6.5 IELTS Score
88 TOEFL Score Minimum Overall Score
61 PTE Score Minimum Overall Score
125 Duolingo Minimum Overall Score
60% CGPA Minimum Overall Score

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Tuition Fee

The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

Average Tuition Fee Per Year


Tuition Fee

CAD 75

Application Fee

12000 Per year

Average Cost of Living

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The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

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