Home > Study in Canada > Humber College - Lakeshore Campus > Graduate Certificate in Content Strategy
Graduate Certificate in Content Strategy Humber College - Lakeshore Campus, Canada
CAD 19589
Annual Tuition Fee
CAD 100 Waived
Application Fee
12 months
Duration
6.5
IELTS
88
TOEFL
60%
Min GPA
Program Overview
The Content Strategy graduate certificate program is designed to prepare students for the emerging and expanding field of content strategy. Content strategists help organizations and agencies establish and maintain credible, viable and trustworthy content - content that has value, content that is inherently inclusive and content that is purposeful. Content strategies are unified visions of digital and analog interactive systems and communications in a platform-agnostic system.
Content strategists oversee the publishing of content by providing advice and direction to improve brand awareness, internal communications, public relations and user experience. Strategists engage with all aspects of the content development lifecycle, from ideating and curating content to creating artifacts and deliverables that allow organizations to analyze content and make holistic, strategic recommendations for the development of content based on thorough analysis.
Learning Outcomes
Upon successful completion of the program, a graduate will:
- Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.
- Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.
- Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.
- Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.
- Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.
- Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.
- Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.
- Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.
- Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.
- Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.
Work Placement - Students will participate in a mandatory work placement in their final semester of study.
Additional Information
Program Level Postgraduate Certificate / Diploma
College/University Processing Time 70 Days
Program Format Full-Time
Post-Graduation Work Permit (PGWP)
General Admission Requirement
- IELTS
- Minimum Overall Score - 6.5 - With No Band Less Than - 6
- TOEFL
- Minimum Overall Score - 88.0 Minimum Listening - 22.0 Minimum Reading - 22.0 Minimum Writing - 22.0 Minimum Speaking - 22.0
- PTE
- Minimum Overall Score - 61
- DUOLINGO
- Minimum Overall Score - 125.0
Academic Requirement
- Minimum Level of Education Required: To be accepted into this program, applicants must have a bachelor’s degree, advanced diploma or diploma.
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Tuition Fee
The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.
Average Tuition Fee Per Year
19589
Tuition Fee
(CAD)
CAD 100 Waived
Application Fee
(CAD)
12000 Per year
Average Cost of Living
(CAD)
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
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