Home > Study in Canada > Humber College - Lakeshore Campus > Graduate Certificate in Advertising - Account Management
Graduate Certificate in Advertising - Account Management Humber College - Lakeshore Campus, Canada
CAD 19589
Annual Tuition Fee
CAD 100 Waived
Application Fee
12 months
Duration
6.5
IELTS
88
TOEFL
60%
Min GPA
Program Overview
Humber’s Advertising - Account Management graduate certificate program will prepare you to effectively manage the creative process for the benefit of clients at an advertising agency or within a client’s marketing department. You will develop a greater understanding of the world of creative advertising, media buying and client-agency relationships, and prepare to be part of a team driving strong communication to their target audiences. This program is primarily directed at advertising agency account manager roles but is adaptable to other communication or design-based companies in need of skilful client management.
This unique, writing-intensive program prepares account managers for the advertising industry by exploring a balance of skills from the advertising and creative side of the communication process. An underpinning of the course work investigates how digital marketing and social media impact advertising today. Speakers from the industry, combined with current case studies, enable you to confidently present effective and efficient solutions. Building on your strong writing skills, you will develop other presentation and communication skills in order to better liaise with creative and commercial forces. By incorporating people skills and critical thinking skills, you will acquire the essential knowledge required to thrive in the fast-paced, creative world of advertising.
Graduates will be an asset in three key areas - client relationships, creativity and process management.
You will learn about the link between successful creative and client success criteria including return on investment (ROI) and revenue goals, and how to develop briefs that inspire grounded, effective and exciting work. Digital storytelling and new media are integrated throughout the program. An in-depth understanding of integrated marketing communications and its relationship to other aspects of the business will help you succeed in a complex and challenging field.
Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement following their final semester of study.
Additional Information
Program Level Postgraduate Certificate / Diploma
College/University Processing Time 70 Days
Program Format Full-Time
Post-Graduation Work Permit (PGWP)
General Admission Requirement
- IELTS
- Minimum Overall Score - 6.5 - With No Band Less Than - 6
- TOEFL
- Minimum Overall Score - 88.0 Minimum Listening - 22.0 Minimum Reading - 22.0 Minimum Writing - 22.0 Minimum Speaking - 22.0
- PTE
- Minimum Overall Score - 61
- DUOLINGO
- Minimum Overall Score - 125.0
Academic Requirement
- Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor’s Degree or Advanced Diploma in a related field or equivalent.
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Tuition Fee
The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.
Average Tuition Fee Per Year
19589
Tuition Fee
(CAD)
CAD 100 Waived
Application Fee
(CAD)
12000 Per year
Average Cost of Living
(CAD)
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
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