Diploma in Advertising and Graphic Design Humber College - Lakeshore Campus, Canada

Humber’s Advertising and Graphic Design diploma program is designed to meet industry demand for advertising art directors and graphic designers with solid strategic, visual, conceptual, typographical and technical skills. Classes focus on the study of advertising while emphasizing the development of important skills like creative thinking, problem solving, teamwork and presentation skills.

This program will guide you through the many facets of visual communication including colour theory, conceptual process, typography, design, marketing strategies, interactive media, and digital technology through the use of industry standard tools. You will also have the unique opportunity to apply these skills on briefs for real clients through BuildingF, our in-house creative agency. As you learn fundamental advertising and marketing concepts, linkage projects will connect you with students in the Advertising Copywriting, and Advertising - Account Management programs. These projects will help you hone collaborative and teamwork skills, preparing you for the workplace. Your first semester is shared with the Public Relations advanced diploma, Journalism advanced diploma, Advertising and Marketing Communications diploma, and Media Communications diploma programs, giving you the freedom to change your area of study in the second semester.

Our advisory committee is made up of experienced art directors and designers who regularly review and provide input into our curriculum, ensuring it is always on the leading edge of industry developments. Many of our faculty are part-time instructors and creative advertising masters highly active in the industry, giving you the opportunity to benefit from their experiences, connections and insights.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Develop and implement solutions to problems encountered in the production phase of the graphic design process.
• Produce effective visual communications through the application of design theories and principles according to specifications.
• Use a variety of technologies to capture and manipulate design elements in producing a final product.
• Apply typographic skills and knowledge to produce effective visual communications.
• Communicate effectively with coworkers, supervisors, clients, and others; work in a professional manner; and maintain professional relationships.