Bachelor of Public Relations (Honours) Humber College - Lakeshore Campus, Canada

Humber’s Bachelor of Public Relations degree program will prepare you for all aspects of public relations in a variety of sectors including agency, corporate, consumer, government and nonprofit. You will learn how to plan, manage, and implement a full spectrum of public relations initiatives including social and digital media management, marketing communications, media relations, investor and government relations, international PR, and corporate philanthropy.

Anchored in theoretical and real-life examples, this program features skill-based courses in topics such as planning, consulting, research, measurement, writing, social and digital media, presentation skills and public speaking, project management, and proposal development. All of our professors are experienced PR professionals who bring their day-to-day experiences and projects into the classroom, offering students a glimpse into communications trends and issues. Industry guest speakers provide further insight into various PR settings and issues. Additionally, students will have access to networking, mentoring, and career and professional development from the Canadian Public Relations Society and the International Association of Business Communicators.

Learning  Outcomes
Upon successful completion of the program, a graduate will:

• Describe the history and the development of the public relations profession and its practice.
• Examine current trends, emerging issues and global best practices in public relations.
• Gather, review, evaluate and interpret information using appropriate research methodologies consistent with the RACE formula.
• Design, implement, monitor and measure comprehensive, multi-year communication plans that support strategic objectives in line with organizational vision and mission according to specific timelines and budgets applying professional, ethical and legal standards.
• Analyze issue and trends, synthesize information to create effective communication strategies to solve a variety of complex organization problems.
• Develop a portfolio that demonstrates expertise in a variety of public relations disciplines, including internal communication, media relations, crisis management, social media, public affairs, event management and investor relations.
• Write clear, targeted materials that are appropriate for the intended audience and medium.
• Produce visually effective print, graphic and digital communications materials.
• Present communication strategies utilizing effective verbal and presentation skills.
• Analyze the impact of economic, environmental, ethical, legal, political, societal/ demographic and technological factors upon organizations and their communication strategies.
• Evaluate organizational challenges to interpret the role of communications.
• Collaborate with team members to achieve desired goals and objectives in resolving issues and finding effective means to deal with differing points of view.
• Adhere to standards of academic integrity, social responsibility and the ethical guidelines of the public relations profession.

Work Placement

• You will participate in one mandatory work placement of 14 weeks where you will gain a broad range of public relations skills. There are a variety of roles in corporate, nonprofit, government or agency settings that range from large multinationals to small proprietorships. It is up to you to apply for and secure the position. We will provide support, working with our contacts and industry partners to help identify employment opportunities.