Home > Study in Canada > Humber College - Lakeshore Campus > Bachelor of Creative Advertising
Bachelor of Creative Advertising Humber College - Lakeshore Campus, Canada
CAD 21890
Annual Tuition Fee
CAD 100 Waived
Application Fee
48 months
Duration
6.5
IELTS
84
TOEFL
70%
Min GPA
Program Overview
Humber’s Bachelor of Creative Advertising degree program will give you the solid foundation necessary for a variety of advertising careers. A wide range of courses cover important topics in digital marketing, communications, copywriting, promotion, persuasion and typography. Many instructors have significant and ongoing industry experience and will help you develop head-turning creative approaches to advertising.
Our program is enriched by opportunities to work in BuildingF, our in-house creative shop, giving you the chance to work on briefs for real clients while gaining valuable experience, connections and skills. With instruction in industry-standard design and production software, marketing and business principles, and content development and production, you will have a thorough understanding of contemporary advertising and insights into its future. Throughout this program, you will work in creative teams and gain the collaborative skills that will prepare you for the agency workplace.
The program is designed to offer you the flexibility to choose an area of focus, be it account management, art direction or copywriting. Should you find an avenue that suits you, you can immerse yourself in Humber’s advertising graduate certificate programs and continue to hone your abilities and marketability.
Learning Outcomes:
Upon successful completion of the program, a graduate will:
- Discuss key historical influences on current practices in creative advertising
- Identify relevant legal, regulatory and ethical considerations that apply to specific advertising areas
- Analyze the social, cultural, political, economic and technological influences on consumer behaviours
- Conduct effective primary and secondary research to derive insights applicable to advertising or marketing issues
- Employ a variety of creative strategies to generate ideas for solving advertising or marketing problems
- Create a campaign to solve an identified business challenge that influences the attitudes and behaviours of a described target audience
- Develop a targeted creative brief informed by insightful interpretations of marketing demographic and user experience research
- Contribute to a creative advertising team using acquired specialized competencies in one of creative strategy, art direction, or copywriting
- Express concepts, ideas, information, brand stories and research insights presented through refined verbal and visual techniques appropriate to the audience
- Questions assumptions and biases through listening, reading and observing critically
- Self-assess continuously to appreciate the lessons available in failure and the place of critique in the improvement process
- Collaborate effectively in team environments to achieve identifiable goals
- Employ entrepreneurial skills and thinking to identify market opportunities.
- Develop a showcase portfolio to represent industry ready competency in creative advertising
Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement in the winter semester of 4th year. As students are often hired directly from their placements, the final summer term is fully online.
Additional Information
Program Level 4-Year Bachelor's Degree
College/University Processing Time 70 Days
Program Format Full-Time
Post-Graduation Work Permit (PGWP)
General Admission Requirement
- IELTS
- Minimum Overall Score - 6.5 - With No Band Less Than - 6
- TOEFL
- Minimum Overall Score - 84.0 Minimum Listening - 21.0 Minimum Reading - 21.0 Minimum Writing - 21.0 Minimum Speaking - 21.0
- PTE
- Minimum Overall Score - 58
- DUOLINGO
- Minimum Overall Score - 115.0
Academic Requirement
- Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma or equivalent including the following required course(s):
- Grade 12 English
- Five Grade 12 U or M courses in addition to those listed above
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Tuition Fee
The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.
Average Tuition Fee Per Year
21890
Tuition Fee
(CAD)
CAD 100 Waived
Application Fee
(CAD)
12000 Per year
Average Cost of Living
(CAD)
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
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