Graduate Certificate in Marketing Management - Digital Media (Co-op) George Brown College - St. James Campus, Canada

The Marketing Management – Digital Media graduate certificate program covers social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing, and marketing analytics. Students will enjoy working on a capstone project during their final semester. As a graduate of this program, you'll be ready for a career in marketing communications and planning, client services, and media planning and buying.

Here are some skills you’ll be able to show off after completion of the Marketing Management - Digital Media program:

• Recommending strategies for using digital and online communication and media as part of a marketing communications plan
• Conducting market research to help inform marketing decisions
• Evaluating the viability of marketing products, concepts, goods, or services in local, national, and international markets
• Delivering persuasive and accurate marketing messages through oral, written, graphic, and interactive media
• Planning, preparing, and delivering a sales pitch or presentation that meets the client's needs

PLEASE NOTE: Students in the Marketing Management - Digital Media program will take both in-class courses and hybrid courses (which combine online and in-class instruction), and students will need access to a computer. 

Your Field Education Options
WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)

This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can, in turn, be added to your resumé.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Formulate a marketing plan that will meet the needs or goals of a business or organization.
• Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
• Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
• Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
• Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
• Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
• Conduct market research to provide information needed to make marketing decisions.
• Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
• Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
• Develop strategies with clients, customers, consumers and others to grow and maintain relationships.
• Develop learning and development strategies and plans to enhance professional growth in the field.
• Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
• Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
• Apply the principles of business ethics and corporate social responsibility to business decisions.
• Employ the management techniques of planning, organizing, directing and controlling of marketing functions and activities in response to the business needs of the organization.
• Recommend strategies for using digital and online communication and media as part of a marketing communications plan.