The Business Administration – Marketing advanced diploma program differs from the two-year diploma by offering hands-on learning opportunities with industry partners, as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also take extra business electives to broaden your horizons.
Here are some skills you’ll be able to show off after completion of the Business Administration - Marketing program:
- Identifying your target market and developing an integrated marketing communication strategy
- Conducting market research to help inform marketing decisions
- Evaluating the viability of marketing products, concepts, goods, or services internationally
- Creating a marketing plan that includes marketing objectives, marketing mix, marketing strategies, budgets, and evaluation criteria
- Understanding and integrating digital marketing and social media into a marketing plan
Students can also network and build skills through a variety of extracurricular activities at George Brown—just one of the many ways our School of Marketing helps students get the most out of their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- Speed mentoring event
- Great Canadian Sales Competition
- Ad Week
Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067). Additionally, students participate in a number of client projects during their course work which adds to their experiential learning outcomes.
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
George Brown College - St. James Campus, Canada
