Diploma in Tourism - Destinations and Travel Management (Co-op Optional) Conestoga College - Waterloo Campus, Canada

This program provides students with an overview of the hospitality and tourism industry along with entry-level management skills for this very diverse and integrated industry. Students will receive a broad base of business and entrepreneur skills ensuring a strong understanding of financial, customer service, marketing, and the human resources aspects of the industry. The optional co-op stream includes one co-op work term.

Program Outcomes

• Support an industry and workplace service culture by adopting a positive attitude and professional decorum, accommodating diverse and special needs, and contributing as a team member.
• Deliver customer service and solutions that anticipate, meet and/or exceed individual expectations, as well as organizational expectations, standards and objectives.
• Use marketing concepts, market research, social networks, sales strategies, relationship management skills and product knowledge to promote and sell tourism products, services and customer experiences.
• Apply business principles as well as basic accounting, budgeting, financial and administration skills to support the effective management and operation of a variety of organizations delivering tourism products and services.
• Comply with relevant organization and workplace systems, processes, policies, standards, legal obligations and regulations, and apply risk management principles, to support and maintain efficient, safe, secure, accessible and healthy tourism operations.
• Use appropriate technologies to enhance the quality and delivery of tourism products, services and customer experiences, to measure the effectiveness of tourism operations and to participate in tourism development.
• Keep current with tourism trends and issues, and interdependent relationships in the broader tourism industry* sectors to improve work performance and guide career development.
• Use leadership, teamwork, conflict and relationship management skills and tools, as well as knowledge of organizational behaviour, employment standards and human rights to contribute to a positive work environment.
• Respond to issues and dilemmas arising in the delivery of tourism products, services and customer experiences by using and promoting ethical behaviour and best practices of corporate social responsibility and environmental sustainability
• Organize new tourism products for clients based on an analysis of local and international destinations to establish connections with industry leaders.
• Examine economic, political, social, global and intercultural factors that influence the management of travel services, marketing strategies, customer retention and sales programs.

Applying to the Co-op Stream

• All applicants apply to the non co-op program. Students will be informed of the application deadline and process to apply for the Co-op Stream. Labour market conditions determine the number of co-op seats in optional co-op programs. Every student who meets academic eligibility requirements may not be admitted to the co-op stream.
• To be considered for admission to the co-op stream, students are required to achieve a minimum 70% session weighted average, with no dropped or failed courses during the term that occurs two terms prior to the co-op work term.

Co-op Information

• Co-op programs add value to your education. Earn while you apply what you learn in a real workplace environment. See the Co-op webpages.
• The College cannot guarantee co-op employment. All co-op students are required to conduct an independent co-op job search in addition to the supports and services provided by the Department of Co-op Education.
• Students are responsible for their own transportation and associated costs in order to complete work term requirements. Work locations may not always be readily accessible by public transportation.