Graduate Certificate in Marketing - Corporate Account Management (Co-op Optional) Centennial College - Progress Campus, Canada

Centennial College's Marketing – Corporate Account Management program will prepare you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), business to Consumer (B2C), government and institutional marketplaces.

In this business graduate certificate program, you'll learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you'll learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills in:

• Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours;
• Verbal and written communication;
• Selling and presentation (storytelling and practical methodologies);
• Using analytics and customer relationship management (CRM) tools;
• Business and financial literacy to create compelling customer value propositions;
• Engaging buyers and influencers through digital content and omnichannel marketing;
• Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers;
• Understanding negotiations from the buyer’s perspective;
• Purpose-driven leadership (understanding your motivations and next career steps).

Co-op Option
The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete one work term as an employee in the field. This experience not only allows you to put classroom learning into practice but will also provide valuable contacts for your future career.

To participate in this co-op option, you will need to complete an application process in the first semester. If academically qualified, you may be admitted to the co-op program.