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Graduate Certificate in Marketing and Communications Strategy Seneca Polytechnic - Seneca at York Campus Seneca Polytechnic - Seneca at York Campus, Canada

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CAD 17444

Annual Tuition Fee

!
*Subject to change and other fees
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CAD 90 Waived

Application Fee

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24 months

Duration

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6.5

IELTS

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88

TOEFL

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55%

Min GPA

Program Overview

If you are an international student looking to work in the Canadian marketing industry, Seneca’s two-year Marketing & Communications Strategy graduate certificate program is for you.


The program covers marketing fundamentals, content creation and presentation skills, as well as how to execute a marketing communications project from ideation to evaluation. You will have access to resources and technology such as Adobe Creative Cloud, social media applications and artificial intelligence software to gain practical skills that you can apply in the workplace.


A key aspect of the program will be an introduction to the Canadian marketing industry, which will be examined within a global context. The program will also highlight principles of equity, diversity and inclusion, such as the Accessibility for Ontarians with Disabilities Act and Universal Design for Learning Requirements.


To help you prepare for your career and gain real-word industry experience, the program incorporates experiential learning, networking opportunities and a mandatory work term.


Skills
Throughout this program you will develop the following skills:

  • Create persuasive presentations to pitch new business ideas
  • Apply research and strategy to develop marketing communications plans
  • Co-ordinate the production of print, digital and multi-media assets
  • Develop strategic content for a variety of marketing channels


Work Experience (Mandatory Work Term)

A mandatory program requirement in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term(s) is required for graduation. Eligibility for participation does not guarantee that a work position will be secured. Fees are required for the mandatory work term regardless of success in securing a work position.

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Additional Information

Program Level Postgraduate Certificate / Diploma

College/University Processing Time 25 Days

Program Format Full-Time

Program Intake

Closed

Jan 2025, Sep 2025

General Admission Requirement

  • IELTS
    • Minimum Overall Score - 6.5 - With No Band Less Than - 6
  • TOEFL
    • Minimum Overall Score - 88.0  Minimum Listening - 22.0  Minimum Reading - 22.0  Minimum Writing - 22.0  Minimum Speaking - 22.0  
  • PTE
    • Minimum Overall Score - 60
  • DUOLINGO
    • Minimum Overall Score - 125.0  

Academic Requirement

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a college degree or equivalent.
  • Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. A relevant resumé and references must be provided.

6.5 IELTS Score
88 TOEFL Score Minimum Overall Score
60 PTE Score Minimum Overall Score
125 Duolingo Minimum Overall Score
55% CGPA Minimum Overall Score

Similar Programs

Tuition Fee

The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

Average Tuition Fee Per Year

17444

Tuition Fee
(CAD)

CAD 90 Waived

Application Fee
(CAD)

20600 Per year

Average Cost of Living
(CAD)

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The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Check program website for more information about funding options.

Scholarships

Entrance Scholarship of up to $5,000 for All International Students

Study in Canada at Seneca Polytechnic to get up to $5,000 in an entrance scholarship* when you start a new program in January 2025, May 2025, September 2025 or January 2026.


Eligibility Criteria

You are eligible if you are an international applicant either currently in or outside Canada who is applying to a full-time postsecondary program and are able to confirm your offer of admission by Wednesday, December 31, 2025.

You are also eligible if you are an international student who is:

  • paying international tuition fees
  • currently studying in Canada and interested in a second program or starting one of our bundled programs
  • obtaining or in the process of obtaining your Ontario Secondary School Diploma (OSSD)
  • currently studying in Canada in an eligible English pathway program
  • currently studying at Seneca and applying for a new program

 

Is my program eligible?

  • The entrance scholarship is valid for all full-time postsecondary programs that start in January 2025, May 2025, September 2025 or January 2026.
  • If you are applying to a Bundled Program or second program, the scholarship will be awarded for each new program.
  • If you are interested in a Post-Graduation Work Permit (PGWP), please ensure you understand recent updates on PGWP eligibility.

 

How do I start?

You automatically qualify for this entrance scholarship if you meet the eligibility criteria.

Here is what you need to do:

  • Confirm your offer of admission to a full-time program at Seneca through our International Web Application by Wednesday, December 31, 2025.
  • You will pay the $90 CAD application fee when you apply and the amount will be credited to your student account after Day 10 of the term, should you confirm your offer, pay your fees and enrol. Note - If you are working with an agent, please connect with your agent for an application promo code.
  • Upload a valid study permit or Letter of Introduction (LOI) at the time of application, if you are applying within Canada
  • Confirm your offer of admission and you will receive a PAL, Letter of Acceptance (LOA) and fee notice from Seneca
  • Pay your fees by the due date in the fee notice to secure your spot
  • Complete any remaining steps to enrol at Seneca

 

How do I get the scholarship?

You will receive an entrance scholarship and prioritized admission when you start a new program at Seneca. The amount of the scholarship will be based on the number of years of study.

  • One-year program - $2,000
  • Two-year program - $3,000 ($2,000 in year one, $1,000 in year two)
  • Three-year program - $4,000 ($2,000 in year one, $1,000 in years two and three)
  • Four-year program - $5,000 ($2,000 in year one, $1,000 in years two, three and four)

The entrance scholarship will be deposited directly to your Student Home account after Day 10 of the term.

  • If you previously qualified for the (a) PAL and $1,000 Scholarship for International Students outside Canada applying from July 10, 2024 or (b) $2,000 Entrance Scholarship for International Students in Canada applying from May 17, 2024 for full-time postsecondary programs that start in January 2025, May 2025, or September 2025 you will instead receive a scholarship of equal or greater value based on the number of years of study as detailed above
  • No cash alternative or substitution will be provided
  • You will need to provide your Social Insurance Number (S.I.N.) or International Tax Number (ITN) on Student Home - after your arrival in Canada - to receive the scholarship after Day 10 of the term.

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