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Home > Study in Canada > Mohawk College - Fennell Campus > Graduate Certificate in International Business Management - Product Management & Public Relations - Corporate Communications (Bundle Program)

Graduate Certificate in International Business Management - Product Management & Public Relations - Corporate Communications (Bundle Program) Mohawk College - Fennell Campus Mohawk College - Fennell Campus, Canada

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CAD 17540

Annual Tuition Fee

!
*Subject to change and other fees
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CAD 100

Application Fee

Duration icon

24 months

Duration

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6.5

IELTS

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60%

Min GPA

Program Overview

International Business Management - Product Management

Program Highlights

  • This graduate certificate provides students with a unique view on business from a global perspective and helps them gain specialized knowledge in product management, marketing, sales and negotiation, supply chain management and new product development.
  • Develop and improve products or services, conduct market research, analyze consumer preferences and trends to expand into global markets through interactive business simulations.
  • Courses are designed and led by industry professionals with experience working in international trade, investment, and product management who share their professional perspectives and industry insights.
  • Compliments prior education in various fields including technology, marketing, sales and research and development.
  • Create an industry portfolio to highlight your academic and professional experience. Apply effective communication and strategies to build professional relationships with industry stakeholders and grow your network.
  • Gather the body of knowledge required to attempt the globally recognized New Product Development Professional Certification (NPDP), offered by the Product Management and Development Association (PDMA).

What you'll learn

  • Understand customer needs and gather product/business requirements.
  • Research potential opportunities considering cultural, financial, legal and distribution issues.
  • Develop the roadmap of a product or service that includes outlining its features and target market to help meet global company goals.
  • Manage projects using more flexible project management methods that are becoming industry standard for making technology-based products and services.
  • Bring the product to market; that includes launching the product, communicating product features to the company and potential customers and driving global demand for the product.
  • Explore research methods and analyze adequate and timely information that supports sound international business decision-making.
  • Understand the importance of cultural value dimensions in the global business environment and learn how to identify an organization's company culture and why it is important.
  • Demonstrate an international business plan, analyze viable advantages of a global market company, and evaluate the significance of engaging in partnerships and other associations.
  • Integrate relevant marketing functions, practices, and tools to address market entry and product lifecycle challenges. develop comprehensive strategic solutions to effectively address diverse market conditions in order to meet a company’s strategic goals.
  • Learn how to become a digital leader to adapt quickly to change, make data-driven decisions, and inspire and motivate teams to innovate and take risks. Use data and analytics technology to gain insight into customer behavior and create new business models, products, services, and experiences that drive business growth.

Public Relations - Corporate Communications

The Mohawk College Public Relations – Corporate Communications graduate certificate program has established itself as a leader in innovative training employers look for from our skilled grads. Highly sought-after grads find employment across a broad spectrum of industries.

Students leverage learning and become adept in managing communications in a fast-paced digital online global society.  Learn to maintain open and effective communications between corporations, governments, organizations, and their publics.  Effective organizational communication requires highly trained public relations – corporate communications professionals.

In two semesters you will:

  • Build a network of leading industry professionals
  • Fast track your education through our flexible 140-hour field placement partnership program, learning and developing your skills in a workplace setting – taken anytime during both semesters
  • Gain invaluable hands-on experience in:
    • social media and digital communications
    • digital publishing
    • media relations management
    • issues and crisis communication
    • industry ethics and communications law
    • public relations event planning and execution, and more!
  • Discover learning in an actual work environment, contributing to team efforts on real world projects, by engaging with actual clients through our in-house full-service communications agency – The Agency
  • Develop an industry ready professional portfolio of the work you create

Program Highlights

Build your own public relations – corporate communications industry network through a variety of activities, starting before you even take your first class:

  • Day-One Industry Mixer - Meet and mingle with PR/communications professionals
  • Guest speaker series – Gain insights from award winning, highly regarded industry professionals in the classroom
  • Informational interviews – Visit and meet one-on-one with industry professionals as you begin planning your career goals
  • Mock job interviews – Visit an industry professional and practice your interviewing skills without the pressure of landing the job
  • Become a student member with the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC) – the two largest industry associations for PR practitioners and communicators in Canada

What you'll learn

  • Formulate PR strategies and execute tactics in corporate and not-for-profit communications.
  • Learn to use social and digital media in PR planning and execution.
  • Explore media relations, electronic publishing, crisis communications and advertising.
  • Acquire expertise in PR analysis and planning.
  • Write professional-level public relations materials.
  • Design visually creative materials to meet PR objectives.
  • Plan and execute an event.
  • Develop a fundraising plan.
Read more

Additional Information

Program Level Postgraduate Certificate / Diploma

College/University Processing Time 42 Days

Program Format Full-Time

Post-Graduation Work Permit (PGWP) work permit

Program Intake

Closed

Jan 2024, May 2024, Sep 2024

General Admission Requirement

  • IELTS
    • Minimum Overall Score - 6.5 - With No Band Less Than - 6

Academic Requirement

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a postsecondary college or university diploma/degree, preferably in a Tech or Business Program with solid mathematical foundations (international students without solid mathematical foundations are encouraged to apply to the Global Business Management Graduate Program - 967).
  • Equivalent work experience in a business or financial setting will be considered on an individual basis.

6.5 IELTS Score
60% CGPA Minimum Overall Score

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Tuition Fee

The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

Average Tuition Fee Per Year

17540

Tuition Fee
(CAD)

CAD 100

Application Fee
(CAD)

12000 Per year

Average Cost of Living
(CAD)

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The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Check program website for more information about funding options.

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