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Home > Study in USA > Kaplan Group - Arizona State University - Downtown Phoenix Campus > Master of Global Management With Concentration in Digital Audience Strategy

Master of Global Management With Concentration in Digital Audience Strategy Kaplan Group - Arizona State University - Downtown Phoenix Campus Kaplan Group - Arizona State University - Downtown Phoenix Campus, USA

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USD 35000

Annual Tuition Fee

!
*Subject to change and other fees
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 Free

Application Fee

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24 months

Duration

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7.5

IELTS

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100

TOEFL

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76%

Min GPA

Program Overview

The MGM concentration in digital audience strategy is designed for students interested in augmenting their digital skills in the areas of marketing, design and product development. Through a collaborative sequence of courses offered in partnership with other ASU colleges, students can combine the global management skills found in graduates of the traditional Master of Global Management with digital expertise.

Strong quantitative and qualitative research methods provide the foundation of effective digital audience strategy, and graduates of the program master the ability to conduct research to identify and reach target audiences and to demonstrate returns on investments.

The research used to identify and reach target audiences through digital audience strategy includes traditional and emerging methods such as real-time website and social media audience analysis, social network analysis, search engine optimization analysis, surveys, focus groups and competitive analysis. Graduates master a range of methods to inform strategy for specific outcomes.

This concentration is perfect for students who are interested in expanding and refining their digital skills in the areas of marketing, design and product development to complement a strong core of global leadership and management skills. A Master of Global Management from Thunderbird with a concentration in digital audience strategy prepares graduates to take on leadership roles around the world in industries such as entertainment, journalism, public relations, marketing and many others.

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Additional Information

Program Level Master's Degree

College/University Processing Time 42 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Open

Aug 2024

Closed

Jan 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.

    7.5 IELTS Score
    100 TOEFL Score Minimum Overall Score
    68 PTE Score Minimum Overall Score
    125 Duolingo Minimum Overall Score
    295 Gre Minimum Overall Score
    76% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    35000

    Tuition Fee
    (USD)

     Free

    Application Fee
    (USD)

    21000 Per year

    Average Cost of Living
    (USD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

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