Bachelor of Arts (Hons) in Events Management and Marketing London Metropolitan University - Holloway Campus, UK

Fancy working in one of the fastest paced industries that has a massive impact on the economy and global culture? You’ll study the events business while acquiring real-life business experience and exploring what factors influence the marketing of events.

When you successfully complete the course, you’ll have the complex skill-set needed to flourish in a dynamic creative and entrepreneurial industry.

This course combines core elements of events management that go hand-in-hand with the latest marketing techniques, so that you can build a successful career as an event manager or similar professional.

Event managers play pivotal roles in a range of organisations and sectors including the government, corporations, not-for-profit organisations, entertainment companies, exhibitions and shows, incentive travel, tourism, virtual events, plus outdoor or sporting events.

A key feature of this course is its emphasis on hands-on experience from the outset. That’s why there’s various opportunities for you to work on events both inside and outside of the University.

From this practical work, you’ll gain involvement in events management, experience the competitive recruitment process and receive formal feedback from industry professionals. You’ll also have the opportunity to network and build connections that can benefit your future career.

In the classroom, you’ll learn about academic theories, key principles, industry issues and build core skills and competencies needed for marketing and events activities. Outside of the classroom, you’ll complete online learning activities that will allow you to practise these skills. On top of this, you’ll study the social and environmental issues associated with the events business, giving you a global and multicultural perspective of this industry.

Because events is such a hands-on industry, we also give you the option to include a sandwich work-placement year. This is a paid year-long placement opportunity that’s monitored by both the employer and the University. During this placement year, you’ll network with industry professionals and gain practical experience that’s designed to help you secure a graduate job where you can hit the ground running.