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Master of Science in Fashion and Lifestyle Marketing Glasgow Caledonian University Glasgow Caledonian University, UK

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GBP 13500

Tuition Fee (GBP)

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 Free

Application Fee

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12 months

Duration

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6

IELTS

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78

TOEFL

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60%

Min GPA

Program Overview

A future-focused programme exploring the changing fashion industry and the integration of fashion and lifestyle.

The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.

To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumer's way of life.

Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.

Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.

Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects.

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Additional Information

Program Level Master's Degree

College/University Processing Time 84

Program Intensity Full-Time

Post-Study Work Visa (PSWV) work permit

Program Intake

Closed

Jan 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted for this program, student must have a Bachelor's degree.

    6 IELTS Score
    78 TOEFL Score Minimum Overall Score
    54 PTE Score Minimum Overall Score
    60% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    13500

    Tuition Fee
    (GBP)

     Free

    Application Fee
    (GBP)

    9207 Per year

    Average Cost of Living
    (GBP)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

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