Home > Study in UK > Glasgow Caledonian University > Master of Science in Fashion and Lifestyle Marketing
Master of Science in Fashion and Lifestyle Marketing Glasgow Caledonian University, UK
GBP 13500
Tuition Fee (GBP)
Free
Application Fee
12 months
Duration
6
IELTS
78
TOEFL
60%
Min GPA
Program Overview
A future-focused programme exploring the changing fashion industry and the integration of fashion and lifestyle.
The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.
To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumer's way of life.
Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.
Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.
Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects.
Additional Information
Program Level Master's Degree
College/University Processing Time 84
Program Intensity Full-Time
Post-Study Work Visa (PSWV)
General Admission Requirement
Academic Requirement
- Minimum Level of Education Required: To be accepted for this program, student must have a Bachelor's degree.
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Tuition Fee
The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.
Average Tuition Fee Per Year
13500
Tuition Fee
(GBP)
Free
Application Fee
(GBP)
9207 Per year
Average Cost of Living
(GBP)
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
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