Graduate Certificate in Business Insights and Analytics Humber International Graduate School, Canada

Today’s businesses know that it is critical to stay on top of what’s next in their industry: the next trend, the next tool, the next technology. They are developing capacity within their organizations to use big data to derive insights for a more profitable future. Businesses have a growing need for professionals who can use data, analytics and business acumen to improve ROI, streamline and expedite processes, drive down costs, create smart products, and build better customer experiences.
Humber’s Business Insights and Analytics graduate certificate program provides you with practical, in-demand skills in business; database management and programming; data analysis and interpretation; and decision-making and communications. It consists of a common platform of 21 core courses in business, database management, programming for machine learning and data analytics, plus three specialization stream courses in either Marketing or Operations.

Graduates of this program will:

• Develop effective business strategies, tactics and processes based on data-driven analytics
• Support business decision making with advanced statistical and quantitative analysis; and advanced data visualization and communications tools and techniques
• Generate business insights by developing and using databases, big data and machine learning

Learning Outcomes:

• Upon successful completion of the program, a graduate will:
  • Design, develop and manage databases and big data using current IT technologies and tools to query, program, process and analyze open source structured and unstructured data.
  • Apply project management techniques, skills and software to scope, track and manage resources of business analytics projects.
  • Use established and current frameworks for business, economic and financial analyses to inform business decision-making and recommend appropriate business strategies and tactics.
  • Implement personal and professional development strategies to improve job performance and promote professional growth.
  • Collect, store, process, model, analyze, interpret and communicate data using advanced statistical and qualitative techniques and current information technology tools.
  • Provide insights to solve strategic business management challenges derived from a range of business intelligence metrics.
  • Prepare and communicate complex materials, verbally, in writing and digitally for a variety of audiences and purposes, clearly and effectively using, where appropriate, current technology.
  • Formulate and implement plans for the collection, storage, processing, modelling, analysis, interpretation and communication of data that meet the needs of the client.
  • Develop and implement machine learning algorithms and applications in order to capitalize on previously unrealized business opportunities.
  • Formulate and implement plans for managing the full data life cycle adhering to all theoretical, practical, ethical, legal, security, professional, and privacy guidelines, requirements and standards.
  • Present a persuasive and cogent argument and recommendations for actionable insights derived from sophisticated analysis of data from a wide variety of sources.
  • Ensure that all analysis of numerical and text data, and all data processing is conducted with a high degree of accuracy, and is consistent with the appropriate principles of data integrity and stability.

Work Placement:
Get the hands-on experience that industry demands with a 320-hour (minimum) work placement that will give you the opportunity to apply what you have learned in the classroom to the real world. Students initiate the placement with the aid of faculty, targeting companies in the Greater Toronto Area. Placements may be completed on a part-time basis throughout the academic year, or full time during the term immediately following the program.